Key Website Ingredients
Some crucial early decisions you’ll make about your website is choosing a website name and planning how your site is structured.
Is to make it easy for customers to find their way around and get what they need. Because a happy customer equals a more successful business, right?
First up, your domain name. That’s what people will type into an internet browser to find you. When choosing a domain name, you need to check if the one you want is available.
If someone has already claimed it, you won’t be able to use it. So, how does one know if the name you want is already? Do a search for ‘domain registrar’ and click on one of the results. There should be a tool on the site that allows you to see if someone is already using the name you want.
And, if they are, it’s going to suggest another similar name that’s available for you to use. A good name is one that people can remember. Keep it as short, relevant, and as to-the-point as possible.
You may be able to get a variation of the name you want by choosing a different extension. Which is the fancy name for the bit at the end.
That’s the name sorted.
Common parts of a website
Let’s have a glance at some other common parts of a website, like the home page. This is often the first page people see after they type in your domain name and get to your website.
The home page is your shop window, where you invite people in and explain what you’re all about.
A home page also directs visitors to other pages of your website through what we call ‘navigation’. Your navigation headings may run across the top of a page or down the side. Either way, it’s a menu that lets people travel from one part of the site to another.
How you organize the site is important.
Start by thinking about the websites you visit. How are they organized?
Now, decide what kind of content you would like to offer, then group it together in ways that make sense. Many website-building tools offer business website templates that can help you get started.
The pages and sections you see on most websites: things like ‘About’ and ‘Contact’ pages.
Your website’s Contact page might include your address, telephone number, email, and a map with directions.
The About page might tell the story of your business and include photos of some of your best work. There’s no right or wrong way to organize a site, but you’ll always want to place yourself in your visitor’s shoes.
What’s he or she looking for?
What are they trying to do on the website?
You would like to set things up so it’s super-easy for visitors to find the information they need. Of course, there will even be words, or text: headlines, paragraphs, bulleted lists. And you might even have things like images and video.
Text and pictures also can be set up to link to other pages on the internet when they’re clicked. These are referred to as ‘hyperlinks’, or shortcuts to other pages either on your site or elsewhere on the web.
Many websites also invite customers to interact. With features like forms to submit questions, maps with turn-by-turn directions to your store, or shopping baskets to shop for products.
Your website — your digital storefront — could be a great opportunity to connect with customers. Choosing the correct domain name, organizing the site, and including nifty features can help your visitors find exactly what they’re searching for.
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